Dar wa Emaar

The chairman message
The CEO Message
Our capabilities
Target Audience
Integrated development solutions for
third parties

Since its inception 13 years ago, Dar wa Emaar has been able to build a role model to be followed in the real-estate development industry in Saudi Arabia. Undoubtedly, the Company’s journey over the past years has not been easy and faced many challenges related to market conditions and fluctuations. However, it continued to be resilient and thrived due to its capabilities and its adherence to its values as well as the confidence of its clients that drives the Company forward. We are moving forward in painting new urban horizons that embody the meanings of quality, excellence and innovation, and opening before the clients the gateway to the future of residential neighborhoods.

The uncompromisable trust that we have gained in Dar wa Emaar is the core of our pillars that give our Company its value and leadership in the real-estate development sector. In return to this confidence, we are keen to develop it by taking our innovations and performance standards to new horizons and turning challenges into launching platforms for further achievements and success.

In order to achieve our vision of becoming the most pioneering, innovative and distinguished company in the sector while considering different variables and challenges over the past years, we have subjected our strategies to continuous evaluation and development and solidified our values framework that governs our business approach to enforce  our commitment to social responsibilities and to ensure that the requirements of our clients, the value to our shareholders, and the benefits of our national economy are met.



Dar wa Emaar has accomplished qualitative achievements in the real-estate development industry in the Kingdom. Building on its long experience, solid capabilities and, most importantly, deep understanding of the needs of the local market and full commitment to meet clients’ expectations, the company was able to mark a turning point in the concept of real-estate development in the Kingdom of Saudi Arabia. This was reached by taking it from its traditional framework to unprecedented horizons of excellence, quality and value that enrich the lives of our clients, and gives them residential communities that encompass in their surroundings all services and benefits that make their homes not just a place for accommodation, but also a prosperous and private environment and integrated services communities.

Despite our pride in the prestigious reputation that we have gained in the course of our work, we have not stopped striving to achieve more of our strategic objectives, develop our business base, continuously develop our tools to ensure expanding our activities and geographical foot print, and starting again on additional tracks that enhance our competitiveness and increase our market share.

 Despite the emerging challenges in the market and the intense competition that characterizes the local real-estate sector, Dar wa Emaar has been able to maintain and enhance the performance momentum and strong growth year after year. This took place by relying on its enduring passion for innovation and business model development, creating strategic partnerships with other parties to provide integrated real-estate solutions to the end consumer while fully understanding and coping with customer requirements, and flexibility to improve performance to meet and exceed requirements.

 Undoubtedly, the remarkable success that accompanied our Company journey over the past years was not a coincidence, but the output of a prudent vision and exceptional efforts by our business teams that contributed to the crystallization of “Villa Saraya” trademark with projects increasing over time to create a beautiful world that our clients deserve and that preserves our primacy.


OUR Mission
we aim to develop housing industry by increasing the primary property ownership rate of saudi citizens and pave the way for the kingdom’s ecomonic development.
To be the leading choice in real estate development.
OUR values
Leadership :
We provide innovative projects with added value that go beyond our customers’ expectations.
Integrity :
We uphold values of transparency and mutual respect with our employees, collaborators, and customers.
Inspirational :
We inspire our employees to break new grounds in achieving their professional goals.
Commitment : 
we are driven by excellence and following the highest standards in work.
Enabling :
we strive to create a work environment that encourages our employees to develop their skills and reach the set objectives.
To participate in making the Saudi families dream of owning the first home come true.
Strengthen the role of the Company as a contributing development partner in realizing the aspirations of the Kingdom by enabling citizens to own suitable housing, and expand the base of housing owners among citizens.
Create modern neighborhoods that have high quality lifestyle, integrated services, and offer both value-added and affordable housing.
Develop strategic cooperation and partnerships with stakeholders and suppliers, to ensure the best sustainability standards for our projects, their compatibility with environmental requirements, as well as provide the necessary financing facilities from our funding partners to our clients to enable them to easily possess housing units.
our capabilities

Offer real-estate products suitable for all society classes

14   Human resources
11   Finance
4   Information technology
156   Projects and procurement
21   Sales, marketing and public relations

Strength of Project Management

Digital Transformation

Prudent management of capabilities and governance with the adaptation of an advanced methodologies for performance evaluation and operational efficiency

Geographical expansion

Target Audience

Given the leadership of Dar wa Emaar, it is imperative to be aware of its responsibility towards the community and the clients, and to enhance the business value to serve the local economy, and to solidify the Company's contribution in achieving sustainable development goals.

Dar wa Emaar is, therefore, keen to develop a variety of real-estate projects that meet the needs of different segments of the society and meet all their aspirations, whether residential or investment, and in accordance with their purchasing power and income. It targets individuals seeking private housing within the purchasing limits of SAR 500,000 to 1.25 million. The Company is developing modern neighborhoods that meet the aspirations of that segment of citizens seeking their first home.

Residential Towers

Purchasing Power

SAR 750,000 – 1,250,000

Residential projects

Purchasing Power

SAR 850,000 – 1,250,000

Residential Neighbors

Purchasing Power

SAR 750,000 – 1,000,000

Integrated development solutions for
third parties

In order to optimize invested resources and translate its aspirations to expand its clients’ base and scope of activities with its wide experience and capabilities, Dar wa Emaar augments its primary role in the development and construction of residential communities with directing its capabilities and expertise to other investors wishing to use it to develop their various commercial, residential and investment multipurpose projects through cooperation agreements with these investors.

Land development

the Dar wa Emaar develops plots, including comprehensive planning, and develops the necessary construction work to Prepare the lands for residential or commercial use.

Comprehensive project development

This includes undertaking the development of third-party projects at all stages, including engineering and construction planning, the construction of infrastructure and superstructure projects, such as the construction of roads, lighting networks and the construction of residential units or commercial buildings, as well as public utilities for projects.

Multipurpose projects development

“Dar wa Emaar” harbors full efficiency which enables it to develop multipurpose projects, whether for residential, commercial or services purposes.

Dar wa Emaar
Reality Beyond